Cultural Consultan

A woman designer from the Middle East called Rana Salam with light skin and brown hair styled in a braid, standing in front of a colorful abstract mural. She is wearing a black blouse with ruffled details and an expression with crossed arms.

Window display featuring mannequins dressed in colorful clothing against a large painted pink flower with a portrait of a blonde woman at its center, illuminated by string lights similar to that of Indian or Arab pop art.

As a Cultural Consultant, I help brands, institutions, and creatives authentically connect with Arab visual culture—past and present. I draw from my archives, research, and design practice to ensure that cultural elements are represented with accuracy, style, and emotional depth. Whether it's a museum show, product line, or brand identity, I bring the soul of the culture into the work in a way that feels fresh, relevant, and true.

Decorative interior scene from the Middle East with a gold textured stool, a dark wood side table with stacked metallic bowls, and a wall with a large green leafy plant mural.

The studio offers end-to-end creative direction—from concept to execution. We curate and shape the vision, assemble the right team, and oversee every stage with care. Our services include curating content and visuals, conducting research, image sourcing or commissioning, copywriting, graphic design, spatial design, and preparing artwork for production.

Check out the work produced for ‘Brilliant Beirut’, an exhibition curated and designed for Art Dubai at D3 during Dubai Design Week.

Branding & Interior design

Inside a restaurant called Noura in Paris designed by Rana Salam with colorful wall art and two digital menu boards showing food images and text, and empty tables with red chairs.

Colorful paper shopping bag in London designed by Rana Salam with a smiling woman's face illustration, labeled 'COMPTIOR LIBANAIS', placed on a blue and white surface with a black and beige geometric tiled wall in the background.

From conceptual design to execution, we focus on creating environments that engage customers and elevate culinary offerings, resulting in memorable experiences that resonate with consumers.
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The power of branding at Rana Salam Studio lies in its ability to craft unique identities that resonate deeply with target audiences, driving growth and long-term loyalty. Through meticulous research and excellent design solutions, Rana Salam Studio transforms concepts into compelling brand experiences, with lasting impact.

Packaging design

Assorted chocolate bars with colorful butterfly and floral packaging from Cocomaya, including flavors like chili, dark, lavender, caramel, and love designed by Rana Salam

A decorative rectangular box with a star design and brown and white geometric patterns on the lid.

Rana Salam Studio takes pride in being the leading branding studio dedicated to transforming its clients’ visions into reality. Focusing on innovative solutions has consistently driven remarkable success for the brands it served.

We love working with fashion houses, cosmetics, confectionary and retail companies, makeup artists, and influencers, giving them the impact they are looking for.

A pink bottle of Bassam Fattouh primer and foundation with a gold cap, set against a light pink background designed by Rana Salam

Through strategic branding, tailored design, and witty marketing, we empower our clients to stand out in a competitive marketplace.

Our proven track record speaks for itself, showcasing numerous success stories where our commercial packaging designs have led to increased visibility, customer engagement, and overall growth as a result of our. Wow show me!

Open fashion magazine Boutique 1 in Dubai featuring a model in a gold pleated dress and high-heeled sandals, with the word 'Reflections' and descriptive text about the outfit designed by Rana Salam

Print & Publications

At Rana Salam Studio, we specialize in creating visually striking covers and layouts designed to capture attention. Skillfully combining innovative design elements, or commissioning photographers or illustrators, to strenghten your brand's identity by produce unique compelling visual narratives.

Whether for print or digital, our covers and layouts are crafted to stand out and engage your audience effectively.

Head to our Print & Publications section to see more.

Cover of PEN INTERNATIONAL magazine, Autumn 2007, Volume 58, No. 1, with a colorful background featuring floral and cultural illustrations, and text highlighting Africa as the focus designed by Rana Salam

Special Commission

Rana Salam Studio provides customized design services for clients with innovative ideas that don’t conform to conventional formats. From limited-edition packaging to brand experiences and collectible objects, each commission is developed with close attention to context, culture, and craft.

A vintage advertisement for Villa Moda featuring a man with dark hair and a mustache wearing a yellow turtleneck and brown pinstripe suit, standing next to a woman with dark, voluminous hair wearing an orange dress with intricate design details.

Pair of flip-flops with a black strap and a blue and white patterned sole for Villa Chamoun designed by Rana Salam

Close-up of colorful books about art and design, with titles including Geometry, Plants, Calligraphy, and Figures for the Jamel Gallery at the Victoria and Albert museum in London designed by Rana Salam.

Two men in matching orange and white swim trunks holding large orange and white striped float rings in front of a swimming pool, with trees and a house in the background for Villa Chamoun designed by Rana Salam

Set of limited edition colored lip balms, eyeliner and concealer with vibrant, artistic packaging and a colorful box featuring a woman's eyes and floral designs for Bassam Fattouh designed by Rana Salam

We work with clients who value originality and want to create something memorable, whether it’s a custom-made product, a one-off commission, or a bold creative direction that sets them apart.

Each project is approached with clarity, intelligence, and a deep respect for storytelling through design. Show me…

Collaborations

Rana Salam Studio takes pride in being the leading branding studio dedicated to transforming its clients’ visions into reality. Focusing on innovative solutions, the studio has consistently driven remarkable success for the brands it served.

Partner with us to experience personalized service and exceptional outcomes. Success is key.

A colorful coat with an image of a woman's face printed inside it and striped patterns in blue, pink, and white along the edges for Milia M designed by Rana Salam

Three glasses of green dessert topped with crushed nuts and seeds on a colorful, patterned tablecloth.

Close-up of a patchwork quilt with various patterns and colors, including floral motifs, star shapes, and abstract designs in shades of orange, beige, pink, green, and cream for Iwan Maktabi in Beirut designed by Rana Salam

Chocolate brownies topped with sunflower seeds on a pastel green tray against a black and white geometric background.

Through strategic branding, tailored design, and witty marketing, we empower our clients to stand out in a competitive marketplace. Our proven track record speaks for itself, showcasing numerous success stories where our collaboration has led to increased visibility, customer engagement, and overall growth. more…

If you love our style, you will love our shop!

A woman designer Rana Salam sitting in a cozy, art-filled room with books and framed artwork on shelves, smiling and looking to the side, with two gray cats sitting on a small white woven chair nearby in her studio.

The Beirut Bombshell

Close-up of a black and white photograph with text reading 'Harper's Bazaar' and 'ARABIA'.

The word VOGUE in black text on a white background

A plate designed by Rana Salam with a vintage-style portrait of a smiling woman with flowers in her hair, and a slice of chocolate cake on the plate.

Decorative pillow designed by Rana Salam featuring a large, stylized eye with a blue iris and detailed eyelashes.

Two white paper cups with colorful rose designs and gold star accents, each with Persian calligraphy, set against a white background designed by Rana Salam

Black and white striped paper shopping bag with a yellow semi-circle handle and a signature that reads 'Rana Salam Design'.

A decorative pillow with Arabic script and floral patterns in green and white colors designed by Rana Salam.

Tray with red and white diagonal stripes, featuring the words 'tu me manques BEY' in English and Arabic, a blue vintage car, two palm trees, and small black heart illustrations designed by Rana Salam

Great projects come with great clients

Istanbul Foundation for the Culture and Arts