We launched our Pop Arabia workshops as part of the FAME exhibition in ALULa, offering students an immersive journey into the creative process of renowned designer Rana Salam. The workshop provides a step-by-step guide on how Rana masterfully merges two opposite worlds into a cohesive design narrative. Participants will learn how to reimagine their own designs by drawing inspiration from rich Arab vintage memorabilia, transforming traditional elements into contemporary, magnetic brand expressions. This unique approach highlights the power of blending two opposite worlds rich and poor into one to create spaces and brands that resonate deeply with audiences.