Inside a Designer’s Mind

Dive into the designer's world in this lecture on inside the designer’s mind, from research, ideas to branding and creating an identity.

Art Director Rana Salam shares her journey in creating her 'Wow and Wonderful World', revealing tricks for tapping into your creative genius within. This lecture will reveal the secrets to her artistic language of letters, patterns, and colors. It will also share her journey through the design evolution across the Arab World, UK, and the US.

The talk will also include business insights – from client handling to pricing strategies. Includes a spotlight on transforming London’s Comptoir Libanais into a global Lebanese sensation!