Crafting Identity From Culture

We were thrilled to be invited as guest speaker and celebrated the launch of Design Space AlUla with a series of talks and workshops featuring leading designers, architects and academics.
Located in the heart of the AlJadidah Arts District, Design Space AlUla interrogates design practices from around the world through the prism of AlUla’s cultural and natural landscapes.

Moderated by Rue Katharine

Starting from the very essence of identity, a diverse panel of cross-disciplinary designers attempt to connect the dots from culture to creation to make typography, objects and narratives that are rooted in authenticity. 

Guest speakers

Pascal Zoghbi , Emily Marant, Shaddah Design Studio