Le Falaf is a new catering concept serving freshly made Falafel with a mission to serving not only the best falafel recipes, but also creating job opportunities for foreign workers in France. It combines the culture and the tradition of the Middle East eatery with a modern funky twist.

Our solution was to create a logo out of a bold typeface, illustrating the eye of Fatima as part of the pictogram which became a playful element used across all collateral.

We also commissioned Photograher Theirry Van Biesen to shoot all the marketing material to be used on all relative platforms following our styling and art direction.