Owner Ali Rasekh has big ambitions for Ajeen. He’s establishing his Jordan-based restaurant to represent a new style of Middle Eastern eatery. When shaping the brand through the logo and graphics, the studio highlighted its contemporary edge through creating a new geometric pattern inspired from old Lebanese tiles– and made an iconic motif from banana leaves found in Jordan juxtaposed with a striking pink background. Unmistakably Middle Eastern – but totally avant-garde.

The studio also got involved in the interior direction working along side appointed architects Abidi&Hakki Architects in Jordan. The architects manifested the vision through the perfect choice of material and layout.