Rana Salam studio designed HORECA’s 25th edition VIP stand, with architect Elie Metni, delivering an iconic lounge.
“We were just thinking we could give it a bit of a magic touch,” Salam said. “When we work on spaces we usually appoint an architect and we appointed Elie Metni and the collaboration of our two studios created a unique solution for the stand.”
“Usually VIP stands are associated with very conservative looking spaces and furniture, so we stylized it with our furniture and graphics,” she explained. “The way people are seated is unexpected, with a long table that is almost like an F&B counter.”