Rana Salam
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Tawlet

 

TAWLET

Horeca

Beirut

www.soukeltayeb.com

For the Horeca Lebanon expo, Beirut’s annual meeting place for the hospitality and foodservice industries, Kamal Mouzawak engaged Rana Salam Studio to create a set design for his Tawlet stand. The studio took Tawlet’s familiar icon of the long, communal table and replicated it in a very modern and whimsical way – at each place sat the portrayal of a Middle Eastern celebrity from the 1950’s. Combining the studio’s own signature graphics with images of the celebrities, it became a make-believe dinner-party of the stars. ‘A party on the Tawlet’, hence became the title, meaning ‘Party on the table’. Its high impact was far in excess of the project’s low-budget.

 
 
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