Rana Salam
Filful_Logo.jpg

Filful

 

FILFUL

Shamaa Capital

Dubai

www.boxpark.ae

The client, Shamma Capital, wanted to replicate the style and spirit of Beirut street food. The aim was to deliver the authenticity of street culture within their Dubai venue. Rana Salam Studio included graphics drawn from her research in and around Beirut’s vibrant streets – whilst contemporising them through a palette of wild and wonderful colours. The studio created the restaurant’s name and unique logo – seamlessly blending the flow of Arabic script in to Latin font. The studio worked with GSH architects for them to implement the vision of the restaurant.